Magnetic Magazine reports that DJ and producer ATLAC observes a growing disconnect between the craft of making music and the demands of online presence. He notes that extensive time can be spent shaping a record and securing a label release, yet the role now also requires constant visibility on social platforms.
The commentary underscores the challenge for artists to balance artistic development with the expectation to remain active and engaging online. This perspective is relevant for DJs, producers and promoters navigating the evolving expectations of the electronic music scene.